The science of support
Adidas & RHEON LABS collaborated with Joanna Wakefield-Scurr, Professor of Biomechanics and her team at the University of Portsmouth alongside their specialist breast biomechanics laboratory, to uncover the effects of these shocking figures on athlete performance.
Over the years, their research has revealed that poor breast support causes the entire body to compensate for this additional movement, leading to significantly reduced running performance.
It indicated that breast support for runners can lead to a reduction in stride length of up to 4cm, citing that wearers become more hesitant to stride out – over a marathon distance, that’s a whole mile lost due entirely to poor breast support.
This is backed by another study by the University of Memphis that found that good breast support is enough to improve an athlete’s running performance by as much as 7%.