adidas x RHEON™

adidas releases a sports bra powered by RHEON™

RHEON worked with Adidas to create a bra that would empower women to experience sport without restraint, made for runners everywhere.

Made possible by combining years of breast kinematics research with athlete insights & the latest innovations in materials and design from RHEON LABS.

Introducing the new Techfit Control x RHEON™ Bra – step into a new era of sports bras.

Driven by data

Our head of design Olga Kravchenko has spent over a decade codifying and exploring algorithmic design. A Teaching Fellow at the Dyson School of Design, Olga has become a world-leader in algorithmic design, unlocking a world where data creates the product derived from the motion of the athlete.

Anything the runners described as a problem, we codified – from heat management, to strap placement & overall breast pain. The result? A new era of running bra created with and for women everywhere, combining years of athlete insight with cutting-edge advancements in RHEON™ materials and design.

This is the Techfit Control x RHEON™ Bra – step into the future of sports bras.

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