Rethinking possible in bra design

RHEON™ is proven to reduce the movement of breast tissue when applied to a sports bra – meaning less discomfort during exercise.

Historically women have relied on uncomfortable compression bras to reduce movement…

Our study with third party test house Progressive Sports Technologies, proved that adding RHEON™ film to a sports bra led to:

-An additional 15% reduction in breast movement

–3.7% more support walking

–8.3% more support when running

(versus the baseline bra)

This means increased support for the wearer without the need for greater compression.

RHEON’s world first innovation in strap technology

Our latest execution of RHEON™ technology in bras is the creation of a full bra toolkit – allowing us to add RHEON™ film into straps, cups and underbands.

We recently launched our first partnership in this area with global elastics manufacturer Stretchline®, adding RHEON™ to their Orbiknit® strap – unlocking new possibilities in strap support with the creation of the world’s first dynamic bra strap.

The collaboration delivers measurable improvements compared to competitor high support bra strap performance:

-Breast bounce stopped 55% faster

-After-bounce motion reduced by up to 25%

-Over 105% improvement in absorbing movement and controlling bounce

This reduces the wearers need to switch between different bras throughout the day and improves comfort across both sports and everyday bras.

The RHEON™ dynamic bra toolkit

As well as innovation in straps, we can now integrate RHEON™ into a wide range of components – creating a complete bra toolkit.

Integrating this toolkit into your bra development offers a range of invisible solutions to reduce breast displacement with fewer structural components, unlocking lighter and more supportive bra design and increased wearer comfort.

This integration includes:

-Straps

-Foam cups

-Elastic underbands

This is on top of our more visible ‘film on fabric’ execution which utilises an optimised RHEON™ pattern, reducing movement when exercising by up to an additional 15% vs a conventional sports bra.