NEW RELEASE
ENROUTE® launch modular lining jacket with RHEON™ impact protection
Lightweight, foldable protection from the design-led moto apparel brand.
A new approach to motorcycle clothing
Rider and designer Ashot Sdanewitsch launched ENROUTE® in 2025 after years spent looking for motorcycle apparel that reflected his style outside of riding. The collection needed to work everywhere, not just on the bike. That meant sourcing from suppliers and manufacturers in Europe and Japan who’ve been perfecting their fabrics and components for generations, building garments that belong in a clothing boutique as much as a moto trade store.
Built from protection up
But none of that could come at the expense of protection. For Ashot, CE certified protection was never a necessity to bolt on at the end, it was a foundation to the entire range. The challenge was doing that without compromising the fit, feel, or aesthetic he spent years building. That’s where RHEON Labs came in.
Safety without sacrifice
Ashot needed impact protection that disappeared into the garment: lightweight, removable, and engineered to move the way the body moves.
ENROUTE®’s protective layer had to meet the same standard as everything else in the launch collection – considered, and built to be worn, not endured. The jacket is fitted with our shoulder, elbow and back protection, creating a layer that holds up to CE certification without asking the rider to sacrifice the identity that made them choose ENROUTE® in the first place.
“ENROUTE® exists for those who aren’t willing to settle. Not on aesthetics, not on protection, not on quality, not on comfort. Uncompromising clothing for life between two places. Protection was never optional. ENROUTE® had to carry CE certified protective layers. But as lightweight and removable as possible. Not as a feature, but as a foundation of the clothing system.”
— ASHOT SDANEWITSCH, Founder of ENROUTE®
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